As someone new to online business, it’s essential that you buy domain name that is memorable for your brand. A great domain name will help you to grow your reach, identify your brand, and help you to leave a lasting impression on your audience.
It isn’t easy to come up with a memorable domain name, so I’ve created an article to guide you on your way. I’m very sure it’ll help you succeed! And in this article, I’m going to give you a simple guide to help you buy domain name here in Kenya.
First off, what is a domain name?
I kind of like Bob Parsons’ idea of a domain name. He says, and I quote, “A domain name is your address- your address on the Internet. We all have a physical address; we’re all going to need an address in cyberspace. They’re becoming increasingly important. I believe we’ll get to the point where when you’re born, you’ll be issued a domain name.
Well, in simple terms, a domain name is the address where internet users can be able to access your website.
Let’s say you have a website for your business. The only way a user can be able to access a page on your website is through a unique address. Usually referred to as a URL, an acronym for Uniform Resource Locator. A URL is made up of two parts, the domain name and the slug.
I’ll use this page as an example:
The URL for this page is https://www.luminousblogging.com/domain-name
https:// in this URL simply shows that this website is secure. It means that I have installed an SSL certificate to make this site safe for browsing.
The www is an acronym for world wide web. Without it, the whole url becomes naked. It’s not like it’s wrong when it’s missing. No. Some people prefer to add it. Some don’t.
Tip: You can find the difference between a www url and a non www url in this article by reliablesoft.com.
The first part of the url, luminousblogging.com is what is referred to as the domain name while the last part, buy-buy-domain-name, is called the slug.
Every page on a website has a unique url. A good example is this website. The url https://www.luminousblogging.com/buy-domain-name is the address for this page. If I’m to talk about domain names next time, I will have to change the slug to make it different from the one we are having today.
Examples of domain names of popular websites in Kenya:
I believe you now have a clear understanding of what a domain name is.
Now, What is a good domain name?
We have looked at what a domain name is. At this point, I’m certain you know the difference between a domain name and a url.
To answer the above question, a good domain must have the following characteristics:
- Should be short, 2-3 words.
- Should be catchy. Not something boring.
- Should be easy to pronounce or say.
- Should be easy to remember.
How do you choose a good domain name?
To choose a good domain name, you will need to understand the nature of your business or blog. That is, from the name of the business/blog to its targeted location.
The name of the business/blog will help you come up with a domain name. And targeted location and the preferred audience will determine the extension to use for your domain name.
Person X is running a footwear shop. He buys in wholesale and sells within Town A. Town A is in Country B.
He has grown his customer base through Facebook and instagram. His customers make orders through phone calls and social media channels and he does delivery countrywide.
The whole process is stressful because he has to be on phone all the time. Taking orders and making sure that his customers are served well.
As an Internet Marketer, my advice to him was to have an eCommerce website built for his business. That way, he would only have to fulfill the orders and have the products delivered to his clients without a hustle.
The name of his business: Afro Shoes.
His targeted customers Location: Only within the country, Kenya.
Here is the process for choosing a good domain name for his eCommerce website.
From the name of the business, AfroShoes, it’s very easy to come up with a domain name.
AfroShoes is short, easy to pronounce and catchy.
He wants to sell to people within Kenya. Let’s go for a domain extension .co.ke
Tip: The domain name chosen should be available as a username in the social media platforms. You don’t want to have something different from your brand as a username on social media.
Basically, his website’s domain name will be afroshoes.co.ke
If you need to buy a domain name for a blog/business whose target audience is international, .net and .com extensions are the best.
If it’s an organization, don’t hesitate to use .org
A domain name extension also describes a website in one way or another. Just don’t use extensions like .online or .shop or .company. I personally find them weird.
How to buy domain name in Kenya.
Buying a domain name in Kenya these days is very easy.
I personally buy domain names I use for my websites from Kenya Web Experts.
Kenya Web Experts are the giants of web hosting solutions and domain name registrar in Kenya.
Their products are pocket friendly and their customer care service is great.
To buy domain name with them is very easy.
All you gotta do is follow these five simple steps:
Step 1: Visit their website through this link.
Step 2: Feed in your desired domain name into the search box to check it’s availability.
Step 3: If it’s available, select the duration you want to register it for. From 1 Year to 5 years. And then click on the blue “continue” button.
Step 4: Check the options DNS Management and ID Protection. It is at this stage where you can be able to change the name servers if you are using a third party web host. Click Continue to move to the final step.
Step 5: Check out and complete the payment. If you are a new customer, you will be asked to complete a form with your details. Choose your desired payment method and complete the payment.
By now you should be having two emails in your inbox from Kenya Web Experts. One for invoice and the other to confirm the payment.
You will then be directed to the client area where you will be able to make changes on the name servers or CNAME or whatever it is your hosting company wants you to change in order to connect your site with the new domain name.
And that’s it. Congratulations, you now own an address for your online business. Now that you know how to buy domain name for your online business, you can go ahead and buy a hosting package and start your own blog.
Choosing and buying a good domain name is a very important step in building an online business or a blog. You must therefore buy a good domain name so that you don’t regret in future.