Those new to blogging must be wondering, what’s all the talk about Dofollow and Nofollow links? Feeling confused? Worry not. Because in this blog post, I will show you the difference between Dofollow and Nofollow links, how to write them and their impact to your SEO efforts.
Before we can get to the topic of the day, let’s get to understand what SEO is all about.
What is SEO?
Now, in this blog, you will find dozens of blog posts about SEO. From the basics to advanced SEO best practices. However, I will save you the hustle and briefly explain to you what SEO is about.
SEO, an acronym for Search Engine Optimization, simply involves the processes that help your site to rank higher in organic search results and become more visible to users when they are looking for something related to what is on your site. This could be a product listed on your site or a service or a web content.
In this internet century, millions of people use search engines like Google and Bing to find information about almost anything. From products, to nearby shops, to hotels, to services and to DIY tutorials. It is therefore your responsibility as web content creator to ensure that you develop content that are SEO optimized and that your entire site is SEO optimized in order to benefit from the “fruits of SEO”.
How to Achieve SEO
There are three basic SEO best practices. Actually, there are three categories, namely Technical SEO, On-Page SEO and Off-Page SEO.
To breifley explain what actually happens in each of these three categories, Technical SEO involves all the practices that mostly inform the search engines that “hey, we are here, come see what we offer”. In other words, these are processes done within a website to make it easy for the search engine spiders to visit, crawl and index your web content. They include processes like submitting your site to webmasters tools, adding the xml sitemap etc.
On-Page SEO basically involves everything you do within your website to make it easy fro the search engine spiders to do their job. Things like writing and publishing SEO optimized content, optimizing your pages urls, working on your website’s navigation etc.
Off-Page SEO is what we are interested in today. It involves processes that are done outside the website but really influence the ranking of the page in search engine result pages. The processes include promoting web content on social media and link building. And that brings us to the question:
What is Link Building
Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.
If a web page has several quality links from other websites pointing to it, search engine spiders consider that particular web page popular, and hence, they rank it higher. For example, over 1000 websites would link to this particular blog post, let’s just say to refer their readers to this content, then, with time, this blog post would become popular and search engines would do their best to rank it higher.
There are several techniques of building links, which by the way, I promise to talk about next time, but the main point is that link building involves other websites, linked to your website passing you the link juice and a backlink.
Time to know the difference between difference between dofollow and nofollow links.
Nofollow is an HTML attribute value used to instruct search engines bots that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place. This is a concept introduced by Matt Cutts and Jason Shellen in the year 2005.
Nofollow links attributes do not allow search engine bots to follow link.That means if the website owner is linking back to you with nofollow attributes, it does not pass on link juice. Only humans will be able to follow the links.
As a content developer you need to understand that it’s a good practice to use Nofollow link attribute to those link, where you don’t want to pass link-juice.
An example of Nofollow Link:
<a href=”http://www.facebook.com/” rel=”nofollow”>Facebook</a>
Dofollow links allow google (all search engines) to follow them and reach our website. Giving you link juice and a backlink. If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you. The best way to give someone dofollow love is allowing keyword in the anchor text. This means when you are linking to any website or page, use the targeted keyword as anchor text.
An example of Dofollow Link:
Note: By default all the hyperlinks are dofollow. So, you don’t need to do anything to make a link do-follow.
Try to keep noindex attribute for pages like contact and nofollow attribute for affiliate links on your blog posts. If you are linking to any spam website for any reason, use the nofollow link attribute.
Do let me know if you have more questions regarding basics of Nofollow or Dofollow?