5 Reasons Why Local SEO Can Help You Attract New Customers For Your Business

What is Local SEO?

Local SEO is the best way to market your business online. It helps businesses promote their products and services to local customers at the exact time when they are looking for it.

It involves several strategies like ensuring that your business ranks higher in the search engines and local business directories like Yelp, Google myBusiness. 

Millions of customers use local search everyday to look for products and services and so as a business owner, it is important that you position your business online so as to help these customers. That way, you will not only be growing your customer base but also winning qualified clients for your business.

Optimizing your website’s logo, adding Name, Address and Phone Number on your website’s home page, registering your business with Google MyBusiness, among others, are the Local SEO best practices. 

PRO TIP: Here is a blog post on Local SEO, It’s Importance and How to Achieve it.

If you want to win more customers for your local business, or help the already existing customers, you need to start leveraging the power of Local SEO.

In this blog post, I will share with you 5 Reasons Why Local SEO can Help You Attract New Customers For Your Business. Make some notes.

Reasons Why Local SEO can Help You Attract New Customers For Your Business

Reason #1: Local customers are using internet to find local businesses – both on mobile and desktop

It’s simple, before a customer leaves his house to go and purchase a product, or seek for a service, they tend to search the web for the nearby businesses. 

Only a few people are still using the old printed phone book to find businesses nearby. More and more people are turning to internet to find more information about local businesses. It is therefore important to put your business on the web and have it optimized for the local search.

Reason #2: Local search marketing can be highly targeted and timely

 Number one reason for local search is to find a specific business. The second most common reason is to find a product or service. Many local searchers are looking for a specific business’ name, but many who search don’t have a specific business in mind when they begin their search. By using local search tactics you can better position your business and promote what you have to offer to local customers when they’re looking for your type of business. There’s no better time to connect with a potential customer than when they really need you.

Reason #3: Growing mobile internet

More and more customers use mobile phones or tablets to find the best local businesses while they’re on the go. In fact, mobile digital media time in Kenya is now higher at 51% compared to desktop use at 42%. Local SEO covers both PC and mobile internet access meaning, you can never miss out on a potential customer.

mobile internet use statistics

Reason #4: 88% of local consumers trust online business reviews

Word of mouth is a major factor in the success of many local businesses. So increase your company’s online reputation, ask trusted customers to leave a positive review about your business online — and attract hundreds of new customers.

Reason #5: Local customers rely on the internet to find information about your business

These days people depend on the internet to find information about all types of products and services. If your business isn’t found on local search results, you’ll miss out on new customers. Implementing a variety of Local SEO strategies for your business can help you show up on the internet map for future customers to see!

Final Words: Grow your business with local SEO

These Local Search trends are strong now and they’re only going to get stronger and more significant in the future. Now is the time for you to take advantage of local SEO services and boost your business before your competitors catch on. Take action today.

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