A local business owner with a website should consider doing a local SEO if he wants to acquire more customers and maintain the ones he already has for his business within a given geographical area.
Before we can proceed, let’s first understand the meaning of the following terminologies:
Local business – a local business is one whose target clients are based on a given geographical location, usually a small town, a city or a country.
SEO – SEO basically stands for Search Engine Optimization. It involves activities and practices that ensure that a web content becomes visible to users when they are looking for something related to what your site is offering through organic search.
Local SEO – Involves the processes of optimizing a website in order to be found for location aware searches and to get more people visiting the local business.
Importance of doing local SEO for a local business
The main reason for optimizing a website for SEO is to be able to get leads from organic searches. Doing a local SEO for a local business website increases the chances of getting new clients for your brick and mortar store.
If a you are running a business for selling men’s watches and your target market is town X, you may want your business website to rank for keywords “shop men’s watches in Town X,” so that if anyone searched through the web with your keywords, your site will be in the first pages with all the information about your shop and products.
How To Achieve Local SEO
Here are the local SEO best practices you should perform on you business website:
- Optimize your logo – include your brand name and location in the alt text
- Work on your titles, descriptions and URLS and make sure that they include your brand
- name and business location
- Add NAP – (Name, Address, Phone Number) on the home page
- Add NAP – (Name, Address, Phone Number) on the rest of the website pages (footer is good place for this)
- Make sure that NAP information is consistent across all channels (website, Facebook local directories, Google+, etc.)
- Add a Google map in the contact information page
- Register your company with Google My Business
- Register with Yahoo! Aabaco Small Business
- Use Schema (structured data markup) to give more information about your local business to Google
- Register your website with Bing Places for Business
- Register Your Business with Local directories
- Create a Local business page on Facebook
- Register your business with Yelp for Business Owners
- Register with Foursquare for Business
- Encourage and reply to every single review on all platforms
- Seek mentions (links) from local press
- Get Links from high quality websites
- Optimize your website for mobile
- Start a blog and publish content related to your local area
- Engage on Facebook, Google My Business, Twitter, Pinterest and YouTube
If you think that the whole Local SEO is too hard and complicated for you to handle, contact us and we’ll gladly help your website rank for keywords related to your business location.