Bounce rate is very important when it comes to SEO ranking since bad bounce rate clearly tells the search engine crawlers that your web page isn’t helpful. If it isn’t helpful then what is the point of ranking it higher on SERPs?
In this blog post, I am going to give you 6 ways to reduce bounce rate for your blog. But first, let’s learn a few things about bounce rate.
What is bounce rate?
Bounce rate is the percentage of your visitors who only view one page and then leave. This could be the home page or a blog post.
If your bounce rate is 60%, it means that 60% of your visitors came to your blog and visited only one page and then left without visiting other pages within your site.
How To Check Bounce Rate of Site
For you to be able to get or see your site’s bounce rate readings, you must first login to your Google Analytics account. You will be able to see the site’s bounce rate from the Google Analytics Dashboard.
Here are the general parameters you should check:
Poor bounce rate – Over 75%
Average bounce rate – 50 – 60%
Good bounce rate – Around or lower than 40%
Excellent bounce rate – 25% and below
How To Reduce Bounce Rate
If you really want to rank higher then you must always try to reduce your bounce rate.
Here are 6 ways to reduce bounce rate for your blog and stand a chance of ranking in the first pages of search engines.
1. Link Internally
Internal linking plays a very important role in reducing a site’s bounce rate.
While writing a blog post, it is very important that you link posts so that readers can be able to get extra information on the topic.
For example, if you are to talk about creating a mobile app, you could also let your readers know that you had at some point talked about html as a markup language for creating a mobile app. You can link the post so that if anyone is interested in learning html before getting into the mobile app development, they can be able to get to it as fast as possible.
Internal linking helps reduce bounce rate as readers are able to find links to blog posts related to what landed them to your blog in the first place.
While linking to your own posts, make sure that you use anchor texts/link texts that are relevant and descriptive. Avoid using anchor texts like click here, link, etcetera.
2. Show Related Posts
Showing related posts increases click through rate (CTR) once a visitor is already inside your blog.
If a visitor landed on one of your blog posts via a link from a social media platform, and then sees a blog post related to the one that brought him to your site, he will be tempted to check it out. And that, will help reduce bounce rate for your blog.
Most of the WordPress Themes allow for the option to show Related Posts. All you have to do is enable the option.
3. Optimize Page Speed
If your site is taking ages to load, trust me, people are going to run away after waiting for so long for the web page they were interested in opens up.
It’s simple, no one wants to wait for 60 seconds before a page opens up. People seem to get worried about this and leave after visiting just one page.
To avoid this, check on your site’s loading speed. If it’s slower, work on it. Add plugins like Super Cache or just hire someone to help you fix the problem.
4. Make Your Sidebars Attractive
An attractive sidebar is one that has links to other places within the blog that might interest a blog visitor.
I’ve seen blogs with beautifully designed banners and links of popular posts or digital courses or services.
Once a blog visitor is done with what brought him to the blog, the contents of the sidebars attract their attention, increasing their time of stay on the blog, thereby reducing the site’s bounce rate.
5. Split Long Blog Posts into Parts.
Brian Dean of Backlinko says that long posts tend to rank higher in search engines. He conducted a study on thousands of blog posts that were ranking on first pages of search engines and he confirms that averagely, those posts were 1890 words long.
This therefore means that if you want to stand a chance then you should be writing really long posts. But you don’t have to write really really long posts. Like 10,000 words long. You can split it into maybe three parts.
Your blog visitors will have to visit all the three pages in order to get the complete information. Something that will be healthy for your bounce rate.
6. Make you Site Mobile Friendly.
If your site is not mobile friendly then you are in a big trouble.
A quick exercise.
- Login to your Google Analytics Dashboard.
- Go to mobile ->> Devices
From there, you will be able to see the types of devices your people are using to visit your blog. Right now, a bigger percentage use mobile phones to visit their favourite websites. And so if your site isn’t mobile friendly, you are going to lose visitors.
They will visit one page and once they find out that they can’t properly view the page on their mobile phones, they are going to leave. Very fast. Increasing your bounce rate.
Solution: Look for a mobile friendly theme and or, install an AMP plugin.
I have given you 6 sure ways to reduce bounce rate for your blog. If you really want to make it in the first pages of search engines then you must try them out.
If you are having trouble with any of the ways I’ve discussed above, kindly let me know in the commenting section.