How To Improve SEO Through URL Optimization For WordPress Websites

How To Improve SEO Through URL Optimization For WordPress Websites

url optimization

Here is an actionable tip to improve your WordPress Site’s SEO: Craft SEO-friendly URLs. Once you get this tight, you will start to see a significant improvement in organic search visibility for your web pages. This blog post is for the people who struggle with low volume and long tail keywords.

In this blog post, I have discussed useful tips on creating WordPress site URLs that are both user and search engine friendly:

Choose a permalink structure that is SEO-friendly

I believe you want search engines not only to recognize your web content but also to associate it with relevant search phrases. To achieve this, make sure that the URL you pick contains keywords that are relevant to the topic.

A quick question.

Which of the following URLs do you think your readers would rather click on?

www.yourwebsite.com/url-optimization or www.yourwebsite.com/?p=1234

Ideally, they would pick the first one because it describes to them what exactly the page is about. URLs tell both the search engines and users who are scanning search results exactly what the content talks about. So, create URLs that both the search engine bots and your target audience can understand. This is what being SEO and user-friendly is all about.

How to change WordPress Permalink Structure

Changing WordPress permalink structure is very easy.

What is a permalink?

A permalink is a permanent url to an individual web page. Itis made up of two parts; the domain name and the slug.

For example,

The permalink of this particular web page is www.luminousblogging.com/url-optimization

In this case, luminousblogging.com is the domain name while url-optimization is the slug.

To set permalink structure in WordPress, go toSettings>>Permalinks. From there, you will find the following options:

PLAINhttps://yourwebsite.com/?p=123 – This setting is not SEO-friendly because there is nothing in it that describes what’s in your page or content.

DAY and NAME: https://yourwebsite.com/2017/09/08/sample-post/ –A more SEO-friendly option, this setting helps search engines know what the content is about as well as its exact publishing date—something that is often important for readers.

MONTH and NAME: https://yourwebsite.com/201/08/sample-post/ –Also an SEO-friendly option, this permalink setting still provides information on your content, while showing the month that the piece was published, which still speaks well of its relevance.

NUMERIC: https://yourwebsite.com/archives/123 –Like the plain setting, a URL that doesn’t have anything to describe your content is not an SEO-friendly option.

POST NAME: https://yourwebsite.com/sample-post/ –this setting is by far the most popular choice when it comes to search optimization as it gives you the freedom to personalize URLs to match the content topic.

CUSTOM STRUCTURE: https://yourwebsite.com/%postname%/ –This structure allows you to use some WordPress-specific tags in order tocustomize your URL. Large websites that have multiple categories use this tohelp readers navigate through certain topics that may be important to them.This is a good way to give search engines more information about a pagecontent. You can also change the slug of your url at the time of formattingyour blog post/ web page before publishing it. It helps to get rid of stopwords in the url.

Changing From Your Old Permalink Structure To Another

When optimizing an existing and already well-established site, changing permalinks will, unfortunately, cause you to lose your social media share count, resetting whatever number you have to zero. Moreover, there is a risk of negatively impacting your existing search rankings when switching to a different URL structure. If however, your site has been implementing plain URLs for the longest time, it is strongly advised that you change it to a more SEO-friendly setting, no matter how old your website may be. The social share count you will lose across all your pages is a small price to pay for the great benefits you will reap for having a more relevant and SEO-friendly URL from here on.